Designed a social media graphic for the University of Maine that showcased how a simple food substitution concept can be presented in clear and easy-to-digest content for digital audiences. Created the layout and visuals in Figma, prioritizing visual hierarchy and platform-specific design to support audience engagement. The post generated 5,376 impressions and 206 engagements, demonstrating effectiveness in communicating concise, value-driven content aligned with UMaine’s brand and digital marketing goals.

Additionally, I designed a social media graphic for the University of Maine in collaboration with the Bookstore, promoting the Maine Black Bear Corduroy Hat for consumer audiences. Created the layout and visuals in Figma, utilizing brand graphics from the visual identity toolbox. 

Associate Creative Director: Jenna Davenport

Social Media Marketing Content Manager: Samantha Perry