The first thing I wanted to do with this project was ensure visual consistency, so I created a brand library in Adobe Creative Cloud that compiled all visual elements relevant to the university brand, including but not limited to: color palettes, logos, icons, and graphic elements. After the workflow was streamlined, with assistance from my co-intern, Kylee Moody, we translated the university's visual identity into Adobe templates to ensure a cohesive look across a wide range of platforms, communicators, and materials. The combination of clear systems, templates, and visual branding achieves the goal of maintaining a visual cohesion outside of Marketing and Communications, so that college communicators can easily stay on-brand without needing design experience or an extensive brief.

Supervisor: Jenna Davenport

Co-creator: Kylee Moody