Created promotional materials for A Coffeehouse events using Adobe Express. Designed on-brand layouts for print and digital use to support marketing efforts, promotions, and in-store communication.

Also wrote an advised Digital Marketing Strategy for the opening of A Coffeehouse, a coffee shop opening in Waterville, Maine. Covering many aspects of digital marketing, including a current assessment of the business's digital marketing strategy and advice on strengthening it. Dimensions discussed include the business's current digital presence, its performance compared to competitors, and recommendations to increase brand awareness in the target market. The business's major strength is that it has yet to open or create any content, giving it a fresh start; however, that same strength is also a weakness, as it has no previous marketing to benchmark its performance. The strategy outlined involves building a responsive website, prioritizing mobile compatibility, and using platforms like Wix or Squarespace. The website, inspired by the black-and-white theme of the logo, will feature a curvy font for a brand-consistent message and use mockup squares to display essential information, such as hours of operation and menu details. A competitor analysis of Sela Tea's website will inform decisions on hosting plans and necessary website elements, such as store hours and location. Metrics for website success, including KPIs such as Website Traffic and Brand Searches, are identified, with a focus on achieving a 7% return on investment based on projected sales. Leveraging social media platforms like Facebook, Instagram, and TikTok to enhance brand awareness and engagement through various content strategies, advertising campaigns, and user-generated content. Focusing on the best content creation and advertising practices on social media platforms, organic interaction, and strategic advertising budget allocation based on expected profits. If implemented, A Coffeehouse should expect to see increased brand awareness, customer loyalty, and initial business traffic.

Business Owner: Jen Allen